MA (Hons) Marketing
Offered by: Heriot-Watt University Malaysia
Ask About This Course
Exam Body | Heriot-Watt University, UK |
---|---|
Course Duration | 3 years |
Part Time/Full Time | Full Time |
Fees | 36,560 |
Fees (International Student) | 42,848 |
Campus | Heriot-Watt University, UK |
Faculty | School of Social Sciences, Edinburgh Business School |
Conducted entirely in Malaysia | Yes |
Awarding Country | United Kingdom |
Level of Study | Bachelor's Degree Level |
Field of Study | Business Management & Administration |
Course Description | The Chartered Institute of Marketing (CIM) accredited MA (Hons) Marketing degree at Heriot-Watt University’s Edinburgh Business School is designed to develop key knowledge and skills related to professional marketing practices. Edinburgh Business School ranked 1st in Scotland and 4th in UK for marketing in the National Student Survey 2020. The courses you take on this degree will provide you with the platform to thrive in both academic study and the professional practice of marketing. Your learning will focus on three central themes that we believe will be key for future marketing professionals:
Teaching on MA (Hons) Marketing is led by our internationally respected faculty who bring marketing theory to life by drawing on their own cutting-edge research and industry experience, and by sharing best practice from business case studies. This approach ensures that everything you learn reflects the current marketing landscape in both business-to-consumer and business-to-business marketing contexts. In Year 1 you will study the established suite of courses form Edinburgh Business School’s common first year and gain an understanding of important areas of modern business, including Management, Accounting and Finance, and Economics and Marketing. As your studies progress through Years 2, 3 and 4, you will study an increasing number of specialist marketing courses. |
Curriculum | Course contentIn Year 1, you will study the established suite of courses form Edinburgh Business School’s common first year and gain an understanding of important areas of modern business, including: Management, Accounting and Finance, Economics and Marketing. As your studies progress through Years 2, and 3, you will study an increasing number of specialist marketing courses, many of which are new. Year 1Semester 1
Semester 2
Year 2Semester 1
Semester 2
Year 3Semester 1
Semester 2
|
Entry Requirements | STPM/UEC/A-Levels/IB Diploma with 5 credits or above |
Intake Months | January, September |
All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.
Other Courses in this Level of Study Other Courses in this Field of Study