BERJAYA University College of Hospitality

Background

BERJAYA University College of Hospitality (BERJAYA UCH) received its licence to operate as an institution of higher learning on 14 November 2008. BERJAYA UCH is an award-winning premier university college offering programmes related to Hospitality, Tourism and Services Management from foundation to postgraduate levels.

These programmes are offered under four (4) Schools, which are the School of Culinary Arts, School of Hospitality Management, School of Tourism, Arts and Culture Management, and School of Business & Management. The University Foundation Programme is offered to post secondary school leavers as an entry qualifier to the undergraduate programmes.

BERJAYA UCH's cosmopolitan city campus is situated within the golden triangle in Berjaya Times Square, Kuala Lumpur. Students will benefit from the integrated learning experience gained from the Hospitality, Tourism and Service-related businesses within and surrounding the city campus. The city campus, totaling approximately 100,000 square feet, is located on the 11th floor West which consists mainly the administrative offices and learning areas; and the 14th floor East which comprises the culinary and restaurant facilities for the School of Culinary Arts.

Vision
To be a distinctive world-class leader and a learning community in unlocking the full potential of our students in order to allow them to be recognised and respected for our highest quality academic and professonal excellence in the service industry.

Mission
We are committed to empower our diverse student body to succeed in the dynamic Hospitality, Tourism and Services Industry by integrating excellence in teaching and learning, research, fostering creativity, critical thinking and service excellence.

Academic Strengths

BERJAYA UCH, in its centrally strategic and convenient location, uniquely offers the whole city as an exciting learning environment.

BERJAYA UCH regularly invites industry experts of the Hospitality, Tourism, Culinary and Services fields to further promote learning beyond the classroom.

BERJAYA UCH has established other strategic partnerships with established institutions of higher learning for articulation, joint research and training, staff and student exchanges,preparation of joint proposals for external funding for research and development, joint sponsorship of conferences and publications and other areas of mutual cooperation.

Our academic curriculum, both academic and career focused, and our teaching-learning approach namely the BERJAYA Immersion methodology, based on the 'Learning by Doing' principle, allows students to think critically, communicate effectively, work productively and manage professionally right from the day they start with us.

BERJAYA UCH is the first and only academic institution in Asia Pacific to offer the 560 hour World Association of Chefs Society (WACS) Global Master Chef training programme which is accredited by the WACS Global Master Chef Committee.

BERJAYA UCH's School of Culinary Arts (SCA) headed by WACS Global Master Chef Jochen Kern is the first higher learning institute in Malaysia to receive the "World Association of Chefs Societies (WACS) Recognition of Quality Culinary Education".

BERJAYA UCH was honoured with the Hospitality Asia Platinum Awards (HAPA) for Hospitality Education Excellence and Brand Laureate Award for Best Brand in Tourism, Hospitality, Culinary and Retail Management Education.

Through the connectivity between BERJAYA UCH and its industry partners, students will gain a wide variety of work placement opportunities that are available ranging from hotels, catering, and restaurants to theme parks and large scale event management companies.

Programme Outline

BERJAYA University College of Hospitality is a premier university college offering niche programmes in culinary arts as well as hospitality, tourism, events, retail and services management. The programmes offered are :

• Bachelor of Hospitality Management (Hons)
• Bachelor of Tourism Management (Hons)
• Bachelor of Events Management (Hons)
• Bachelor of Retail Management (Hons)
• Diploma in Hospitality Management
• Diploma in Tourism and Travel Management
• Diploma in Culinary Arts
• Diploma in Events Management
• Diploma in Retail Management
• Foundation in Hospitality
• Integrated English Programme

Academic Facilities & Resources

BERJAYA University College of Hospitality encompasses the hardware of complete infrastructure with state-of-the-art facilities and the software of educational competence, industry expertise and knowledge, exciting courses using the teaching and learning in research methodology and an advanced management system. State-of-the-art facilities include :

• High-tech lecture theatres, classrooms and seminar rooms and conference room
• Learning and resource centre
• Housekeeping suite
• Travel bureau
• Dedicated computer laboratories with the latest software
• Fully equipped preparation, production and pastry kitchens, bakery, culinary studio, culinary theatre, show kitchen, chocolate and sugar artistry laboratory
• Fine dining restaurant, café, culinary museum, coffee and tea academy, oenology laboratory and among others.

Student Support Service & Student Development Activities

To ensure that students enjoy a supportive environment at BERJAYA University College of Hospitality, the Department of Student Services (DoSS) is committed to providing student-friendly support services delivered directly or in collaboration with our associate partners. The department provides support in the following areas :

• Providing counselling services
• Establishing students' clubs, councils and societies
• Accommodation arrangements
• Organising workshops and talks on student related issues
• Student career services and advisory
• Internship arrangements
• Student visa applications and many more

To enhance students' leadership and management skills, students are encouraged to join the various student leadership bodies' activities such as :

BERJAYA UCH Student Council
A committee made up of fun, energetic and resourceful students who take on additional roles and responsibilities in representing their programmes as leaders.

BERJAYA UCH Sports Council
A committee consisting of sports-loving students assists the DoSS in planning and organizing sports activities at the University College.

BERJAYA UCH International Student Association
A committee made up of selected international students that organise activities throughout the year. All international students are invited to participate in the activities.

Scholarships & Financial Aid

BERJAYA University College of Hospitality strongly believes that education is the driving force that will make the world a better place and it holds a steadfast commitment of educating a new generation of global professionals and leaders for the hospitality, tourism and services industry.

Various scholarships are offered to the prospective and current students such as :

Tan Sri Vincent Tan Entrance Scholarship
Scholarship awards offered at BERJAYA University College of Hospitality serve as recognition of academic merit and achievement. The Tan Sri Vincent Tan Entrance Scholarship seeks to award its scholarship funds to meritorious recipients and is open to first-year students enrolled in a full-time programme of study at BERJAYA University College of Hospitality. The Tan Sri Vincent Tan Entrance Scholarship is awarded as tuition fee waivers.

Roasters Scholarship Programme
The ROASTERS Scholarship is the first scholarship programme generously funded by Kenny Rogers ROASTERS to provide deserving students with the benefits of financial aid and career progression with Berjaya ROASTERS (M) Sdn Bhd upon completion of the Bachelor Degree in Hospitality Management (Honours) programme.

Recognition & Achievements from 2009 - Present

• Culinaire Malaysia 2009 – 1 silver and 2 bronze medals
• Monin Cup 2010 – Champion
• PETRONAS Battle of the Chefs – 2nd Runner Up
• "Le Tour de Fruit" by The Legend International College – Fruit Cooking (Champion), Fruit Eating (1st Runner Up) & Fruit Carving (2nd Runner Up)
• Papa John's Pizza Competition 2010 – Champion
• World Gourmet Summit Awards of Excellence – Finalist & Electrolux Culinary Institution of the Year
• Norwegian Salmon Challenge 2010 – Champion
• Nilai Cultural Dance Competition – 2nd Place
• HOFEX (Hong Kong International Culinary Competition) - Hans Bueschkens (Bronze) & Western Hot Cooking category (3rd Prize) and open category for professional chefs (Silver)
• Battle of the Chefs, Penang - 3 Course Set Menu Team Hot Cooking category (Champion), Main Course 2 - fish / seafood (Silver) and Bread Showpiece (Diploma)
• MLA Young Chef Pencil Box Culinary Challenge 2011 – Bronze Medal
• Monin Cup 2011 – Champion
• Runner-up for the Hospitality and Tourism subject in the Doctorjob's Students' Choice Awards 2009 (annual survey conducted by GTI Media)
• Brand Laureate Award for "Best Brand in Tourism, Hospitality, Culinary and Retail Management Education 2010"
• Hospitality Asia Platinum Awards 2010-2012 for "Hospitality Education Excellence"
• The first higher learning institute in Malaysia to receive the "World Association of Chefs Societies (WACS) Recognition of Quality Culinary Education"
• "WACS Global Master Chef Programme" is accredited by the WACS Global Master Chef Committee

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