BA (Hons) Marketing at UCSI University

This 3-year marketing degree equips students with the fundamental academic and vocational skills in marketing and business principles through a variety of innovative teaching and learning methods. Assessments include a combination of examinations, projects and assignments, including an independent project dissertation in the final year.

Typical subjects in this course include:

What can students who enrol in this course look forward to?

Students can look forward to comprehensive and in-depth modules, actual case studies, and relevant organisational context that add exceptional value to this programme. There will also be co-operative placements with key industries for students to gain industrial experience and broaden their horizons.

In addition, graduates of this course will receive partial exemption from The Charted Institute of Marketing (CIM).

What are some examples of career prospects?

Graduates of this programme can seek these positions: Marketing Manager, Corporate Branding Consultant, Business Development Manager, Sales Manager, Retail Manager, Advertising & Promotion Manager, Public Relations Consultant, and more.

Bachelor of Business (Hons) Marketing at Taylor's University

This 3-year programme is designed to equip students with the latest theories and practices in business marketing. It includes understanding consumers’ needs, designing products, conceiving brand strategies, performing market research, pricing and placement strategies, and more.

Students will also learn how to communicate information on products and services to the target market, and develop viable plans of action to respond to growing demands and trends in different countries and cultures. They will acquire the ability to make strategic marketing decisions in complex situations and be innovative in their approach across different business platforms and situations.

Typical subjects in this course include:

What can students who enrol in this course look forward to?

Students will enjoy the industry relevant curriculum – the Module Adoption Programme (MAP) links theory to practice by inviting industry specialists such as Nielsen to give lectures, share experiences, case studies and projects to enhance students’ learning. Selected students will also have the opportunity to embark on a fast-track employment programme (Exec Track Programme) with CIMA and KPMG.

Students of this programme will receive a dual award – equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK.

What are some examples of career prospects? Career options for graduates of this programme include: Brand Manager, Customer Service Manager, Entrepreneur, Marketing Communication Manager, Marketing Consultant, Product Manager, Public Relations Manager, and Sales Manager.