Student Info & Guide

Is a career in marketing and sales for me?

by StudyMalaysia.com on April 15, 2016 | Career Guide

Is a Marketing and Sales for you ? 01

Are you good at coming up with original and innovative ideas? Do you enjoy working on challenging and diverse projects? Are you looking for a career in an exciting, fast-paced industry? A career in marketing and sales is in high demand and can take you to almost any industry – from fashion to fast-food, banks, charities, cars, tourism, education and more. If you’re ready to make an impact, the marketing and sales field is ready to get you on board.

Marketing and sales

Marketing and sales is the study of identifying and developing markets, and promoting and selling goods and services. It involves applying the principles and practices of selling and interacting with

Sub-fields include:

  • Marketing and advertising
  • Wholesale and retail sales
clients, managing stock, merchandising, pricing, distribution, developing marketing strategies, identifying consumer needs and developing strategies to fulfill them. The aim of this field is to develop an understanding of the theories of buying and selling goods and services, marketing theories, product development, the development of strategic marketing plans, and consumer behaviour.

What you will learn

Marketing and advertising

In marketing and advertising, you will learn how to market industrial and consumer goods. You will study subjects like market research, consumer surveying, domestic and international market trends, statistical analysis, competition analysis, and product development. You may also study these advertising subjects: advertising media, advertising regulations, ethical and operational principles, and sales promotion.

Wholesale and retail sales

The sub-field of wholesale and retail sales involves planning and making decisions regarding consumer demand, stock levels, potential sales, store budgets and product availability. You will learn how to analyse a changing business environment and how it affects purchasing and resale of various commodities.

Possible occupations

  • Advertising and Promotions Managers
  • Purchasing Agents
  • Appraisers and Assessors of Real Estate
  • Real Estate Brokers
  • Business Teachers
  • Retail Managers
  • Computer Programmers
  • Sales Engineers
  • Customer Service Representatives
  • Sales Managers
  • Demonstrators and Product Promoters
  • Sales Representatives
  • Sales Workers
  • Search Marketing Strategists
  • Market Research Analysts and Marketing Specialists
  • Supervisors of Non-Retail Sales Workers
  • Marketing Managers
  • Supervisors of Retail Sales Workers
  • Meeting, Convention, and Event Planners
  • Supervisors of Retail Sales Workers
  • Procurement Officers
  • Survey Researchers
  • Property and Real Estate Managers
  • Telemarketers
  • Public Relations Managers
  • Wholesale and Retail Buyers

Featured courses

1. BA (Hons) Marketing at UCSI University

UCSI UniversityBA (Hons) Marketing at UCSI University

This 3-year marketing degree equips students with the fundamental academic and vocational skills in marketing and business principles through a variety of innovative teaching and learning methods. Assessments include a combination of examinations, projects and assignments, including an independent project dissertation in the final year.

Typical subjects in this course include:

  • Business Accounting
  • E- Marketing
  • Microeconomics
  • Marketing Processes
  • Marketing in Practice
  • Statistics and Its Application
  • Organisational Behaviour
  • Entrepreneurship
  • Business Information System
  • Management Ethics
  • Business Communication
  • Customer Communication
  • Macroeconomics
  • Strategic Marketing
  • Business Law
  • Current Issues in Marketing
  • Business Research Methods
  • Strategic Information Systems Management
  • Relationship Marketing
 

What can students who enrol in this course look forward to?

Students can look forward to comprehensive and in-depth modules, actual case studies, and relevant organisational context that add exceptional value to this programme. There will also be co-operative placements with key industries for students to gain industrial experience and broaden their horizons.

In addition, graduates of this course will receive partial exemption from The Charted Institute of Marketing (CIM).

What are some examples of career prospects?

Graduates of this programme can seek these positions: Marketing Manager, Corporate Branding Consultant, Business Development Manager, Sales Manager, Retail Manager, Advertising & Promotion Manager, Public Relations Consultant, and more.

Entry Requirements
UCSI Foundation year Pass, with a minimum CGOA of 2.0
STPM Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM Level
A-Level Minimum 2 principals (E)
UEC Minimum 5 credits (B6) including Mathematics and English
National Matriculation Minimum CGPA of 2.0
International Baccalaureate (IB) Minimum score of 26 points in 6 subjects
Canadian Pre-U Minimum average of 60% in 6 subjects
SAM Minimum average of 60% in 5 subjects
Australian Year 12 ATAR 65%

2. Bachelor of Business (Hons) Marketing at Taylor’s University

Taylor's UniversityBachelor of Business (Hons) Marketing at Taylor's University

This 3-year programme is designed to equip students with the latest theories and practices in business marketing. It includes understanding consumers’ needs, designing products, conceiving brand strategies, performing market research, pricing and placement strategies, and more.

Students will also learn how to communicate information on products and services to the target market, and develop viable plans of action to respond to growing demands and trends in different countries and cultures. They will acquire the ability to make strategic marketing decisions in complex situations and be innovative in their approach across different business platforms and situations.

Typical subjects in this course include:

  • Business Communication
  • Business to Business Marketing
  • Introduction to Accounting
  • Integrated Marketing Communications
  • Introduction to Management
  • International Marketing
  • Microeconomics
  • Research Methods
  • Quantitative Methods for Business
  • Supply Chain Management
  • Introduction to Finance
  • Business Ethics & Values
  • Macroeconomics
  • Market Analysis & Decision Making
  • Organisational Behaviour
  • Contemporary Issues in Marketing
  • Principles of Marketing
  • Interactive & Digital Marketing
  • Brand Management
  • Retail Marketing
  • Consumer Behaviour
  • Strategic Management

What can students who enrol in this course look forward to?

Students will enjoy the industry relevant curriculum – the Module Adoption Programme (MAP) links theory to practice by inviting industry specialists such as Nielsen to give lectures, share experiences, case studies and projects to enhance students’ learning. Selected students will also have the opportunity to embark on a fast-track employment programme (Exec Track Programme) with CIMA and KPMG.

Students of this programme will receive a dual award – equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK.

What are some examples of career prospects? Career options for graduates of this programme include: Brand Manager, Customer Service Manager, Entrepreneur, Marketing Communication Manager, Marketing Consultant, Product Manager, Public Relations Manager, and Sales Manager.

Entry Requirements
Taylor's Business Foundation (TBF) Min. CGPA 2.00
Taylor's Foundation in Arts (FIA) Min. CGPA 2.00
Taylors Diploma in Business (DIB) Min. CGPA 2.00
Sijil Tinggi Persekolahan Malaysia (STPM) Min. CCC with CGPA 2.00
Unified Examination Certificate (UEC) Min. 5Bs, max. 24 points
A Levels Min. CDD or equivalent of min. 200 points
South Australian Matriculation (SAM) / SACE International Min. ATAR 65
Canadian Pre-University (CPU) Min. average of 65% in 6 subjects
International Baccalaureate (IB) Min. 24 points in 6 subjects
Monash University Foundation Year (MUFY) Min. 255 / 400

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