UCSI expands its presence in Singapore

KUALA LUMPUR: The UCSI Blue Ocean Strategy Regional Centre will penetrate the Singaporean market through a landmark partnership with ECSI Consulting.

Under the deal, UCSI – the exclusive regional license holder for Blue Ocean businesses in 10 countries – has granted ECSI with an exclusive license to conduct Blue Ocean consulting services in the island republic. 

ECSI will be UCSI’s delivery partner in Singapore and both companies will collaborate in terms of projects and resources.

A profit sharing deal will also bind the two entities.

Hailing the move, UCSI senior director of strategy and innovation Raj Kumar said that the development was a win-win partnership.  

“This collaboration is part of our strategy to expand our regional presence through smart partnerships,” he said. “We will work closely with ECSI to develop cutting-edge strategy and innovation practices.”

“I’m excited with this collaboration and our first initiative will be a study on current strategic innovation practices of organisations in Malaysia, Indonesia and Singapore. 

A strategy consultancy founded by the European Centre for Strategic Innovation, ECSI is headed by Luciano Pezzotta – a certified Blue Ocean practitioner who served as UCSI’s regional lead consultant from 2008 to 2012.

“We are glad to strengthen our partnership with the UCSI,” said Pezzotta.

“Blue Ocean is widely regarded as one of the most effective management ideas in today’s market environment and being its exclusive representatives in Singapore is a key component of our regional growth strategy.”

First published by W. Chan Kim and Renée Mauborgne of The Blue Ocean Strategy Institute at INSEAD in 2005, Blue Ocean is widely regarded as one of the world’s foremost management ideas.

It was rated as the second best management idea in the 2011 Thinkers 50 global rankings.