The One Academy Advertising Students’ Recognized by the Swiss Embassy

The artworks were exhibited at Lemon Garden Cafè, where passersby admired the visual designs that illustrate Switzerlandís transportation system.

9 pieces of visual design artworks was exhibited in conjunction of the Swiss Travel System Design Competition, held in collaboration with Shangri-La Hotel, Kuala Lumpur and Embassy of Switzerland. The artworks were designed by participants of The One Academy Advertising & Graphic Design students.

The art exhibition was held at the Lemon Garden Café from 18th – 27th September 2014. The competition was aimed to manifest students’ creative interpretation of Switzerland’s remarkable public transport system. To highlight its various strengths, participants conducted in-depth research about the system. During the opening of exhibition, winners were joyfully presented their prized by His Excellency Dr. Rolf Lenz, Ambassador of Switzerland to Malaysia.

First Prize Winners won the big sum of RM1,800 for their design!

Out of the 9 artworks submitted by The One Academy advertising & graphic design students, only 3 were selected as top 3 winners for the Swiss Travel System Design Competition, offering a whopping total of RM3, 800 cash prizes up for grabs!

The grand winner of the day was seized by duo Gan Zhin Yui and Chin Yee Von, who won RM1, 800. Second prize winner was bagged by another duo-submission Cheah Hui Ting and Wong Pui Yan, winning themselves a hefty RM1, 200. Last but not least, the third prize winner of RM800 was taken home by Benny Yap.

Second prize winners were overjoyed for winning RM1, 200 for their authentic design.

The competition was certainly a good opportunity for The One Academy advertising & graphic design students to practice their idea thinking and visual designs. With the theme provided, this also gave students a chance to research and develop further understanding on Switzerland’s lifestyle and culture, transportation system and more.

The transportation system in Switzerland is known to be convenient, allowing people to reach their destinations with boats, buses, trains and cable cars. One of the winners, Benny Yap, was inspired by this concept and shared about his artwork, “My artwork called ‘Sea to Sky’ was inspired by Switzerland transportation that allows you to travel around the beautiful country on sea, land and sky.”

Third prize winner, Benny Yap, was deeply inspired by Switzerlandís transportation system,
earning him the cash prize of RM800.

As for 2nd prize winners, Cheah Hui Ying and Wong Pui Yan, the duo described that cable car transportation in Switzerland are unique because it takes people to places while they enjoy the scenery; something we don’t get to experience very often. “It is an experience that allows us to appreciate the field of vision with excitement and fascination, and that inspired our artwork entitled ‘The Window to Extraordinary Experience’.

This exposure has enabled students to learn how to meet industry standards by using their creativity to create a conceptual artwork. At The One Academy, industry lecturers constantly remind students to not limit themselves, but motivate them to break free from creative boundaries, producing outstanding results!