Key Personnels

Who's Who in the Malaysian Education Industry

Datin Nor Rubaiha Mohamed Nor

Datin Nor Rubaiha Mohamed Nor

Kolej Yayasan UEM

Datin Nor Rubaiha Mohamed Nor is presently the Chief Executive Officer of Yayasan UEM (YUEM) and Kolej Yayasan UEM (KYUEM). In these challenging capacities Nor Rubaiha has been tasked to oversee and manage the Yayasan UEM’s operation which focuses mainly on KYUEM; and administrating the education arm of the UEM Group that mainly focuses on offering local and overseas scholarships to deserving Malaysian students.

Nor Rubaiha began her career as a management trainee under the Renong Group Berhad Management trainee scheme in 1996. The scheme is tailored for selected students during their final year abroad. Upon returning she began her first attachment with the Linkedua Berhad for 18 months and was later transferred to the Group Internal Audit where she stayed for four years. She moved to join the Corporate Finance and Investment Department in May 2001 as a manager and worked on the restructuring of the PUTRA-PLUS. She later ventured to the Corporate Planning & Business Monitoring Department and was responsible for preparing the business and strategic plans of the company.

In 2005, she transferred to UEM Land Berhad to undertake the Business Development of the education project. Nor Rubaiha was seconded to Iskandar Investment Berhad, a subsidiary of Khazanah Nasional Berhad in December 2006 where she played a major role in the operationalisation of the EDUCITY Project.

She joined UEM Group Berhad in October 2007 in the Corporate Affairs Division. Her main responsibilities were establishing corporate social responsibilities and managing the Education Development and Support Department as an agent of the foundation.

In November 2010 she was appointed as the Deputy CEO for KYUEM in overseeing the operation and management of KYUEM and the foundation.

Nor Rubaiha holds a Bachelor of Commerce degree majoring in Banking and Finance from Curtin University of Technology, Western Australia.