This programme develops students’ distinctive personal visual styles through exciting and challenging practical and theoretical projects. Students will be equipped with essential professional, creative, intellectual, and technical skills.

Students will conduct research and analysis of information, to form independent judgements through reflection, evaluation and presentation. They will also be exposed to professional design practices and guided to contextualise design within global, social and cultural frameworks. Students also engage with industry partners for collaborative projects, attend talks and participate in both local and overseas competitions.

Students will undergo internships with various advertising, social media marketing, packaging, publication and exhibition companies.

The Programme objectives are to:

1. Equip students with the essential professional, creative, intellectual and technical skills
2. Strengthen students’ skills in research and analysis of information, formation of sound and independent judgements through reflection, evaluation and presentation of well-reasoned arguments
3. Equip students with distinctive personal visual skills and personal vision; encouraged through exciting and challenging practical and theoretical projects
4. Prepare students to make their mark in the graphic design industry with full awareness of the roles and responsibilities of professional design practices
5. Engage students in life-long learning