This programme is specifically designed to provide students with:

• An understanding of the context, nature, role and significance of management activities as undertaken by managers in a range of organisations.
• An opportunity to develop well-researched, logical and integrated solutions to multi-faceted problems in uncertain and dynamic contexts.
• Exposure to the areas of modern Business Management and how these work in concert to produce competitive organisations.
• A wide-range of employment skills such as critical thinking, problem solving and interpretive skills, effective written and oral communication, using IT in business applications, and the ability

DEGREE LEVEL 1

You will gain basic understanding of the context within which business operate - Management, Law, Accounting, Economics, Entrepreneurship and Marketing. We will also expose you towards business & communication skills, computing & IT skills, quantitative skills, and independent learning. All Business Management programmes have a common first year so that you will get a solid grounding in business management theories and practices.

Common Modules

• Introduction to Management
• Accounting Skills
• Business and Communications Skills
• Business Economics
• Business Law
• Computing and IT in the Workplace
• Fundamentals of Entrepreneurship
• Marketing
• People Management
• Quantitative Skills

DEGREE LEVEL 2

You will be exposed to more advanced level of curriculum including behavioural science, business ethics & governance, critical thinking in management, and international culture & communications. In-depth understanfing in functional management in various areas will be developed as well. You will gain further understanding of core business processes through the industry-leading software supported by SAP. We will further nurture your independent learning to prepare you for the workplace and for further research.

Common Modules

• Behavioural Science in the Organisation
• Business Ethics and Governance
• Business Research Methods
• Delivering Customer Value
• Integrated Business Process with SAP ERP System

Specialized Modules

• E-Business Management
• Critical Thinking in Management
• Employee Development
• International Culture and Communications
• Operations Management

Elective Modules (Choose 2)

• Managing Finance OR Financial Management
• Critical Thinking in Management OR Multimedia Application

INTERNSHIP (16 weeks)

Students will undertake an Internship / Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.

DEGREE LEVEL 3

You will make use of your previous studies and industrial experience to extend your familiarity in tackling more practical and modern issues of business management. Leadership and strategic management skills will be taught, with aims to groom you as a business leader. A final year project requires you to explore a topic individually - you will demonstrate your academic and practical aspects of your ability in the chosen area of study.

Common Modules

• Strategic Management
• Leadership Theory and Practice

Specialized Modules

• Asian Economics
• Business Management Project
• Contemporary Management
• Enterprising Management
• Investigation in Business Management
• Managing Change
• Managing People and Performance

Elective Modules (Choose 2)

• Corporate Finance OR Building Customer Relationships
• Integrated Marketing Communications OR Retail Marketing Management

MQA Compulsory Subjects*

• Ethnic Relations (M’sian Students)
• Islamic & Asian Civilisation (M’sian Students)
• Malaysian Studies (Int’l Students)
• Malay Communication Language (Int’l Students)
• Workplace Professional Communication Skills
• Employee & Employment Trends
• Co-Curriculum

(*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency)

DIRECT ENTRY TO LEVEL 1 OF THE DEGREE:

STPM         

• 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent

A-LEVEL

• 2 Passes in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.

UEC

• 5 Grade B’s in UEC with a Pass in Mathematics and English.

FOUNDATION/ MATRICULATION

• Passed Foundation programme (minimum CGPA of 2.0).

Direct Entry to level 2 of the Degree:

• Successful completion of the APU/APIIT Diploma or

• Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU/APIIT Academic Board)

English Requirements (International Students)

• IELTS : 5.5
• TOEFL IBT : 46
• Pearson (PTE) : 51
• MUET : Band 3

• General Administrator
• Banking Manager
• Business Development Manager
• Finance Manager
• Human Resource Manager
• Logistic and Supply Chain Manager
• Operation Manager
• Procurement Manager
• Project Manager
• Sales and Marketing Manager
• Market Researcher
• Business Consultant
• Business Research Analyst
• Entrepreneur