BA (Hons) in Business Management with a specialism in E-Business
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|Exam Body||APU Malaysia Degree|
|Course Duration||3 Years ( 6 Semesters )|
|Part Time/Full Time||Full Time|
|Fees||RM87,000+ GBP 375/year *|
|Fees (International Student)||RM 88,200 + GBP 375/year *|
|Faculty||School of Business|
|Conducted entirely in Malaysia||Yes|
|Level of Study||Bachelor's Degree Level|
|Field of Study||Business Management & Administration|
This programme is specifically designed to provide:
DEGREE LEVEL 1
Students will gain basic understanding of the context within which business operate – Management, Law, Accounting, Economics, Entrepreneurship and Marketing. We will also expose them towards business & communication skills, computing & IT skills and quantitative skills, independent learning. All Business Management programmes have a common first year so that they will get a solid grounding in business management theories and practices.
DEGREE LEVEL 2
Students will be exposed to more advanced level of curriculum including behavioural science, business ethics & governance, critical thinking in management, and creativity and innovation. Besides, they will also specialise in the areas of e-business management, e-commerce and e-marketing. In-depth understanding in functional management in various areas will be developed as well. They will gain further understanding of core business processes through the industry leading software supported by SAP. We will further nurture their independent learning to prepare them for the workplace and for further researches.
Elective Modules (Choose 2)
INTERNSHIP (16 weeks)
Students will undertake an Internship / Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.
DEGREE LEVEL 3
Students will make use of their previous studies and industrial experience to extend your familiarity in tackling more practical and modern issues of e-Business, such as search engine optimisation and techniques, understanding of e-business system operations and more. Leadership and strategic management skills will be taught, with aims to groom them as a business leader. A final year project requires them to explore a topic individually – they will demonstrate their academic and practical aspects of their ability in the chosen area of study.
Note: The specialism will appear only in the academic transcript.
Elective Modules (Choose 2)
MQA Compulsory Subjects*
(*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency)
DIRECT ENTRY TO LEVEL 1 OF THE DEGREE:
• 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent
• 2 Passes in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.
• 5 Grade B’s in UEC with a Pass in Mathematics and English.
• Passed Foundation programme (minimum CGPA of 2.0).
Direct Entry to level 2 of the Degree:
• Successful completion of the APU/APIIT Diploma or
• Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU/APIIT Academic Board)
English Requirements (International Students)
• IELTS : 5.5
21 Jun 2022 | 21 Sep 2022
All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.