Master of Science in Global Marketing Management
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|Exam Body||APU Malaysia Degree|
|Course Duration||1+ years|
|Part Time/Full Time||Full Time|
|Fees (International Student)||RM 36,800|
|Faculty||School of Marketing and Management|
|Conducted entirely in Malaysia||Yes|
|Level of Study||Masters Degree Level|
|Field of Study||Business Management & Administration|
APU-DMU Dual Degree Scheme
|Mode of Study||Taught|
This programme is specifically designed to provide:
The Benefits of This Programme:
On successful completion of this programme, you will be able to:
Who Should Attend:
The Master of Science in Global Marketing Management has been designed to equip key managers, senior executives, executives, entrepreneurs and other professionals for a career in global marketing by developing the critical knowledge and competencies in the identification, evaluation and solution of problems encountered in global marketing and the development of global marketing strategies. In addition, it is designed for those who have an undergraduate background in business, as well as those from other industry areas interested in developing a comprehensive understanding of concepts and current theories in the management of global businesses.
Modules & Project:
The modules are designed to provide the knowledge and skills that managers need in order to attract customers globally. It is specially designed to meet the needs and trends of the global marketplace in an international and multicultural setting. Students learn the importance of defining the scope of 21st century marketing, developing and executing effective marketing strategies, adapting to rapidly changing technologies; building customer satisfaction and retention, and facilitating communications successfully.
You will be expected to conduct effective research in relation to business in Global Marketing for both academic and industry purposes. Either route will require you to plan and conduct effective academic research to critically evaluate and select global market entry strategies leading to a significant project or the conduct of appropriate research and analysis leading to one of an academic paper, consultancy report or case history in relation to an aspect of Global Marketing Management.
DIRECT ENTRY TO MASTER PROGRAMME:
• Bachelor’s degree with minimum CGPA of 2.50 out of 4.00, or its equivalent qualification as acceptable by the Senate.
• Bachelor’s degree with CGPA below 2.50 out of 4.00, or its equivalent qualification can be accepted with minimum 5 years relevant working experience in related field.
All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.