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Asia Pacific University of Technology & Innovation (APU) Logo

BA (HONS) in Business Management with a specialism in Digital Leadership

Offered by: Asia Pacific University of Technology & Innovation (APU)
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Exam BodyAPU-DMU Dual Degree
Course Duration36 months
Part Time/Full TimeFull Time
FeesRM87,000+ GBP 375/year *
Fees (International Student)RM 88,200 + GBP 375/year *
FacultySchool of Business
Conducted entirely in MalaysiaYes
Level of StudyBachelor's Degree Level
Field of StudyBusiness Management & Administration
Achievement

APU-DMU Dual Degree Scheme

Course Description

This programme is specifically designed to provide students with:

  • A broad range of digital technologies, knowledge and skills for digital business transformation and nurture digital leaders or e-entrepreneurs for the future economic.
  • Necessary knowledge and contents on the most in-demand skills in digital leadership, namely digital transformation, digital marketing, digital execution, digital finance.
Curriculum

DEGREE LEVEL 1

Students will gain basic understanding of the context within which business operate - Management, Law, Accounting, Economics, Entrepreneurship, and Marketing. We will also expose them towards business & communication skills, computing & IT skills, quantitative skills, and independent learning. All Business Management programmes have a common first year so that they will get a solid grounding in business management theories and practices.

COMMON MODULES

  • Introduction to Management
  • Digital Thinking and Innovation
  • Quantitative Skills
  • Business and Communication Skills
  • Fundamentals of Entrepreneurship
  • People Management
  • Accounting Skills
  • Marketing
  • Business Law
  • Business Economics

 

 

DEGREE LEVEL 2

Students will be exposed to more advanced level of curriculum, in which students will gain deep insight and skills on how digital technologies and business models are radically changing competitive dynamics across industries. In-depth understanding in functional management in various areas will be developed as well. They will gain further understanding of core business processes through the industry leading software supported by SAP. We will further nurture their independent learning to prepare them for the future digital workplace.

COMMON MODULES

  • Behavioural Science in Organisation
  • Business Ethics and Governance
  • Operations Management
  • Business Research Methods
  • Enterprise Resource Planning with SAP Platform

SPECIALISED MODULES

  • E-Business Management
  • Leading Digital Business Transformation
  • Digital Marketing
  • Critical Thinking in Management
  • E-Commerce

ELECTIVE MODULES (CHOOSE 2)

  • Managing Finance OR Financial Management
  • Commercial Law OR Company Law

 

INTERNSHIP (16 WEEKS)

Students will undertake an Internship/Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.

 

DEGREE LEVEL 3

Students will make use of their previous studies and industrial experience to extend their familiarity in tackling practical and current issues of digitalisation in business world. Students will gain solid understanding on the contemporary phenomena of digitalisation, mechanisms for analysing the implications of digitalisation, and the solutions to deal with change in complex environment. A final year project requires them to explore a topic individually in which they will demonstrate their academic and practical aspects of their ability in the chosen area of study.

COMMON MODULES

  • Strategic Management
  • Asian Economics

SPECIALISED MODULES

  • Entrepreneurship
  • Contemporary Management
  • Digital Finance
  • Digital Strategy and Analytics
  • Investigation in Digital Leadership
  • Digital Execution
  • Digital Leadership Project

ELECTIVE MODULES (CHOOSE 2)

  • Corporate Finance OR Building Customer Relationships
  • Strategic Marketing Planning OR Innovation
    Management and New Product Development

 

MQA COMPULSORY SUBJECTS*

  • Appreciation of Ethics and Civilisation (M’sian Students)
  • Malay Communication Language (Int’l Students)
  • Philosophy and Current Issues
  • Workplace Professional Communication Skills
  • Employee & Employment Trends
  • Co-Curriculum
(*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency.)
Note: The specialism will appear only in the academic transcript.
Entry Requirements

DIRECT ENTRY TO LEVEL 1 OF THE DEGREE:

STPM         

• 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent

 

A-LEVEL

• 2 Passes in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.

 

UEC

• 5 Grade B’s in UEC with a Pass in Mathematics and English.

 

FOUNDATION/ MATRICULATION

• Passed Foundation programme (minimum CGPA of 2.0).

 

Direct Entry to level 2 of the Degree:

• Successful completion of the APU/APIIT Diploma or

• Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU/APIIT Academic Board)

 

English Requirements (International Students)

• IELTS : 5.5
• TOEFL IBT : 46
• Pearson (PTE) : 51
• MUET : Band 3

Intake Months

21 Jun 2022 | 21 Sep 2022
17 Nov 2022

Career Prospects
  • Digital Lead
  • Business IT Analyst
  • Digital Transformation Manager
  • Digital Strategist
  • Digital Technology Consultant
  • Digital Designer
  • E-Entrepreneur
  • Digital Solutions Leader
  • Digital Media Specialist
  • Digital Strategy Manager
  • Digital Strategist
  • Chief Digital Officer

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.


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