APU-DMU Dual Degree Scheme

PROGRAMME OUTLINE

This programme is specifically designed to provide:

• The Master of Business Administration with a specialism in Digital Leadership would allow those students who choose this specialism to acquire advanced skills to take on the challenges of digital transformation. The subject is an important area to study given the growing demand from employers across all sectors for professionals who combine managerial skills, digital understanding and vision. The area is considered a fast-growing sector for employment, developing key employability skills.

On successful completion of this programme, you will be able to :

• Demonstrate intellectual and practical skills and knowledge within the business and management strategic environment.
• Identify leadership requirements in differing situations and demonstrate appropriate leadership capabilities.
• Develop the ability to master of the technology associated with the profession.
• Demonstrate innovative problem solving skills that are capable of tackling global business management issues.
• Research information considering social responsibilities and related ethics.
• Understand behavioural science and marketing analytics’ skills on tools and business intelligence applications allows to track user preferences and offer or direct that user to targeted content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
• Demonstrate the ability to learn independently and to take responsibility for continuing professional development.
• Demonstrate ability to devise and apply research and investigative methods within major business research paradigms.
• Understand and critically analyse the digital business and management environment.
• Effectively communicate towards different audiences and circumstances via a variety of communication tools and methods.
• Demonstrate the personal effectiveness through effective self-management within the professional environment.
• Identify leadership requirements in differing situations and demonstrate appropriate leadership capabilities.

This programme is geared towards managers who wish to focus on enhancing and enriching skills to take on the challenges of digital transformation. In addition, middle and senior level managers will find this programme useful towards career growth as digital leadership is an important area to study given the growing demand from employers across all sectors to develop professionals with the combination of managerial skills, digital understanding, and vision.

This programme comprises of 7 core modules (including Research Methodology module), 3 specialisation modules, 2 elective modules and a project. The modules take into consideration issues of management skills, marketing, managing strategy, change management, and digital leadership. In addition, internationalisation and global perspectives are considered and focus is given to project management in order to enhance the programme.

You will be expected to conduct effective research in relation to your area of specialisation (Digital Leadership) for both academic and industry purposes. Either route will require you to plan and conduct an effective individual research and analysis, leading to a significant academic paper, consultancy report or case history.

ADMISSION REQUIREMENTS

CAREER OPTIONS