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Asia Pacific University of Technology & Innovation (APU) Logo

Master of Arts in Design Innovation Management

Offered by: Asia Pacific University of Technology & Innovation (APU)
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Exam BodyAPU Malaysia
Course Duration1 Year
Part Time/Full TimeFull time (1+ years) * Only available in full-time
FeesRM 32,600
Fees (International Student)RM 36,800 (USD 9,315)
CampusAPU Malaysia
FacultyPostgraduate Studies
Conducted entirely in MalaysiaYes
Level of StudyMasters Degree Level
Field of StudyArts & Design
Achievement

 APU-DMU Dual Degree Scheme.

Course Description

PROGRAMME OUTLINE

This programme is specifically designed to provide:

  • Extend design innovation management programme to different organisations that consider design to be a strategic competitive force.
  • Meet the growing demand for advanced skills in design management and leadership in the various services and business.
  • Prepare graduates to meet the growing needs for management of advanced design technology and implementation of new management approaches.

The chart below shows the function of Design Innovation Management focusing on 3 dimension levels (Implementation Level, Structural Level and Leadership Level). There will be various job, opportunities, depending on the area of function.

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SKILLS GAIN

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Source from board of innovation.com

THE BENEFITS OF THE PROGRAMME

On successful completion of this programme, you will be able to :

  • Innovation and management from a creative perspective, within a world-leading art and design institution with strong link to the creative industries.
  • Apply Design Thinking to real-world challenges, design collaboratively, engage critically and creatively with others and learn from shared experiences.
  • An interdisciplinary programme informed by theories drawn from a range of design, business and humanities areas and delivered through projects and collaborations.
  • Gain insight into creative briefs, target audiences and markets, through Design Management and Innovation.
  • Benefit from diverse potential employment routes including setting up your own business, in-house and external design leadership roles, cultural positions and agency management jobs.
Curriculum

WHO SHOULD ATTEND

This programme is geared towards graduates who have graduated from design backgrounds who wish to master managerial skills that are relevant to their previous experience. This programme also appeals to non-design field managers and executives who require design management skills as part of their managerial responsibility.

MODULES

The programme comprises of 9 coursework modules (including Research Methodology module) and a project named Creative Futures Project. There will be a combination of management context and design context in the modules. Throughout the semester you will be expose to:

SEMESTER 1
  • Design and Creative Industries
  • Business Planning for Creative Entrepreneur
  • Research Methodology
  • Design Thinking

SEMESTER 2
  • Integrated Brand Management
  • Future Media Innovation
  • Service Design
  • Project Feasibility Study

SEMESTER 3
  • Creative Futures Project
  

ELECTIVE (CHOOSE 1 ONLY)
  • Intellectual Property
  • Creative Sustainability
  • Technology Management
  • Design for Retail
  • Managing Business Web Presence
* Elective modules may be pre-selected for students at the beginning of the semester. If students wish to change these pre-selected elective modules, they can choose from the available modules offered in the semester OR among the intensive delivery modules - however such changes may prolong the study duration.
 

PROJECT

For the final project module named Creative Futures Project, you will need to complete an industry-based major projects along with evidence and output related to the Design Innovation Management field. There will be a final exhibition and presentation towards the end of the course.

Entry Requirements

ADMISSION REQUIREMENTS

GENERAL REQUIREMENTS

• A recognised Bachelor’s Degree [Level 6, Malaysian Qualifications Framework (MQF)] or a relevant field or its equivalent, with a minimum CGPA of 2.5 as accepted by the HEP’s Senate; or

• Candidates with a Bachelor’s Degree (Level 6, MQF) or equivalent with CGPA of less than 2.50 in the relevant field and a minimum of five years working experience in the related field; or

• Other relevant equivalent qualifications recognized by the Malaysian Government and Pass an interview or submission of portfolio determined by the HEP as required.

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).

 
ENGLISH REQUIREMENTS

INTERNATIONAL STUDENTS

• IELTS : 6.0

For more information please click HERE
Students from English speaking countries and those with qualifications taught in English (previous Bachelor’s/Master’s Degree taught in English) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents.
Career Prospects

CAREER OPTIONS

  • Project Manager
  • Design Producer
  • Account/Client Manager
  • Chief Design Officer
  • Design Researcher
  • Design Strategist
  • Service Designer/Design Experience Strategist
  • Marketing Manager
  • Product Manager
  • Brand Manager/Strategist
  • Venture Architect

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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