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Bachelor of Mass Communication

Offered by: City University Malaysia
Exam BodyInternal Degree, Malaysia
Course DurationFT: 3 Yrs ; PT: 4 Yrs
Part Time/Full TimeFull Time / Part Time
FacultyFaculty of Education and Liberal Studies
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyCommunication & Broadcasting
Course Description

This programme entails knowledge and skills for the technical understanding, writing, scripting, presenting and organising of traditional broadcast and new electronic media. It equips students with both theories and practical skills required for professionals in the modern electronic media industry, including script planning, disc jockeying (DJ ), TV-program hosting, advertising and communication for the new electronic business community. Career prospects that can be explored are as Public Relations Officer, Administration, Marketing Professionals, Journalists, Management Officer, Broadcast Journalist, Designer Digital Media, Electronic Media Publishing and Advertising.


Subject Offered

• Bahasa Kebangsaan A/B
• Pengajian Malaysia
• Pengajian Islam /Pendidikan Moral
• English Language
• Theories of Communication
• Mass Media and Society
• Introduction to Communication
• Human Communication
• Introduction to Public Relations
• Small Group Communication
• Interpersonal Communication
• Introduction To Journalism  
• Introduction To Information
• New Media and Communication
• Introduction to Communication



• Writing for Mass media
• Intercultural Communication
• Business Communication
• Feature Writing
• Intro to Web (Internet)& Digital Design
• Professional Communication
• Principle of Management
• Modern Media Writing
• Introduction to Entrepreneurship
• Intro to Broadcast Journalist
• Research Communication 1
• Ethics and Media
• Co-Curricullum
• Contemporary Advertising
• Intro to Photography
• Practical Training


Entry Requirements

• Passed Sijil Tinggi pelajaran Malaysia (STPM)/A-Level with a pass in two (2) subjects or equivalent with a minimum CGPA of 2.00; OR

• Passed Foundation/Matriculation/Pre-University with minimum CGPA 2.00; OR

• Passed Diploma from any Higher Learning Institution recognized by the Malaysian Government with a minimum CGPA of 2.50 and passed Sijil Pelajaran Malaysia (SPM) with a credit in English; OR

• Passed International Baccalaureate (IB) with minimum 24 points; OR

• Other equivalent qualifications recognized by the Malaysian Government

Career Prospects

Journalist, Broadcast Journalist, Editor, Copy Writer,Feature Writer, Interpreter, Entrepreneur, News Presenter/Caster, Public Relations Officer Photojournalist, Political Commenter, Media Analyst, Lecturer, Tutor,Consultant

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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