This programme entails knowledge and skills for the technical understanding, writing, scripting, presenting and organising of traditional broadcast and new electronic media. It equips students with both theories and practical skills required for professionals in the modern electronic media industry, including script planning, disc jockeying (DJ ), TV-program hosting, advertising and communication for the new electronic business community. Career prospects that can be explored are as Public Relations Officer, Administration, Marketing Professionals, Journalists, Management Officer, Broadcast Journalist, Designer Digital Media, Electronic Media Publishing and Advertising.

• Passed Sijil Tinggi pelajaran Malaysia (STPM)/A-Level with a pass in two (2) subjects or equivalent with a minimum CGPA of 2.00; OR

• Passed Foundation/Matriculation/Pre-University with minimum CGPA 2.00; OR

• Passed Diploma from any Higher Learning Institution recognized by the Malaysian Government with a minimum CGPA of 2.50 and passed Sijil Pelajaran Malaysia (SPM) with a credit in English; OR

• Passed International Baccalaureate (IB) with minimum 24 points; OR

• Other equivalent qualifications recognized by the Malaysian Government

Journalist, Broadcast Journalist, Editor, Copy Writer,Feature Writer, Interpreter, Entrepreneur, News Presenter/Caster, Public Relations Officer Photojournalist, Political Commenter, Media Analyst, Lecturer, Tutor,Consultant