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Bachelor of Arts (Hons) Marketing

Offered by: First City University College
Exam BodyFirst City UC & Anglia Ruskin Univ., UK
Course Duration3 Years (3+0)
Part Time/Full TimeFull Time
FeesRefer to Univ.
Fees (International Student)Refer to Univ.
CampusFirst City UC
FacultyFaculty of Business, Hospitality and Communication Studies
Conducted entirely in MalaysiaYes
Awarding CountryCanada
Level of StudyBachelor's Degree Level
Field of StudyMarketing & Sales
Course Description

This honours degree in Marketing provides a solid foundation in the principles of marketing which is relevant to the professional standards of the Chartered Institute of Marketing. Upon completion, students will be able to demonstrate a comprehensive understanding of marketing theories and be able to apply marketing strategies.

Year 1 Year 2 Year 3
• Economics for Business and Management  • International Business  • International Marketing 
• Academic Skills  • Consumer Behaviour  • Strategic Management Analysis 
• International Business in Focus  • Enterprise and Entrepreneurial Management  • Marketing Consultancy 
• Introduction to Accounting and Finance  • Business to Business Marketing  • Undergraduate Major Project 
• Analysis of Business  • Marketing Communications  • Sustainable Management Futures 
• Marketing Essentials  • Systems and Operations Management  • Retail Marketing 
• Introduction to People, Organisations and Management • Business Research Methods • Organisational Change Management

MPU Compulsory Subjects - All Malaysian and International students are required to take 5 MPU compulsory subjects.

Entry Requirements

STPM: Min 2 Cs and 5 Cs in SPM (inclusive of English) and at least a pass in Malay Language and History. UEC: Min 5 Bs (inclusive of English). GCE A Levels: Min 2 Es and 5 Cs in GCE O Level/SPM (inclusive of English) at least a pass in Malay Language and History. Diloma in Business Adminstration: Min CGPA of 2.0 . AUSMAT: Min ATAR score of 65%.

Intake Months

January, May, September

Career Prospects

Graduates can opt for a career in marketing or business development in all sectors of industry.

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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