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Bachelor of Business (International Business) (Hons)

Offered by: HELP University - ELM Business School
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Exam BodyInternal Degree, Malaysia
Course Duration3 Yrs
Part Time/Full TimeFull Time
Fees (International Student)Please contact us for more details
FacultyFaculty of Business, Economics and Accounting
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyBusiness Management & Administration
Course Description

This programme is designed for students who wish to specialise in courses that lead to a career in international business management. The programme provides a broad foundation in business in addition to specialised studies in international management and international marketing.

On completion of the programme, graduates will have learnt interpersonal, negotiation, and leadership skills. Graduates will also have learnt how to generate global and local creative strategies, as well as the skills to effectively implement them.

  • 3-year honours programme
  • 31 subjects including a graduation project
  • 14 weeks for full semester; 7 weeks for half semester


Year 1

9 compulsory subjects

ACC101 Financial Accounting 1

ACC103 Management Accounting 1

ECO101 Principles of Microeconomics

ECO102 Principles of Macroeconomics IT

C101 Information Technology for Business

LAW101 Business Law

MGT101 Principles of Management

MKT101 Principles of Marketing

QBM101 Business Statistics


Year 2 &3

International Business (14 compulsory subjects)

FIN201 Business Finance

ECO203 International Economics

ECO204 International Trade

FIN 304 Global Financial Management

HRM201 Managing Human Resources

LAW305 International Business Law

MGT201 Organizational Behavior

MGT203 Business Research

MGT301 Operations Management

MGT303 Corporate Policy & Strategy

MGT304 Strategic International Business Management

MGT305 Business Ethics & Social Responsibility

MKT302 Strategic Global Marketing

MGT400 Graduation Project

Partial List of Electives (for all specializations)

ACC201 Management Accounting 2

ACC291 Islamic Bank Management

ACC305 Corporate Governance

ACC312 Reporting Framework & Accounting Pracrice

BKG301 Comparative Banking Structure

COM200 Managerial Communication

ECO203 International Economics

FIN 203 Financial Institutions, Instruments and Markets

FIN 204 Investment Analysis & Decision Making

FIN 206 Introduction to Technical & Analysis Trading

FIN 207 Mergers & Acquisitions

FIN 301 Corporate Finance

ITC201 Principles of Web Design

ITC304 Digital Payment and Security

LAW201 Company Law

LAW305 International Business Law

LAW311 Cyberlaw & Ethics

MAT201 Business Mathematics

MGT200 Small Business Management

MGT201 Organizational Behavior

MGT202 E-Business

MGT204 Asian Entrepreneurship & Innovation

MGT205 Asian Business Environment

MGT209 Production & Logistics Management

MGT211 E-Commerce

MGT212 Business Analytics for Decision Making (strongly recommended)

MGT300 Managing People across Cultures

MGT302 Change Management

MGT303 Corporate Policy & Strategy

MGT304 Strategic International Business Management

MGT305 Business Ethics & Social Responsibility

MGT309 Project Management

MKT206 Retail Management

MKT208 Brand Management

MKT212 Social Media Marketing

MKT213 Mobile Marketing

MKT301 Integrated Marketing Communications

MKT302 Strategic Global Marketing

MKT305 Strategic Marketing Relationship

MKT308 B2B Marketing

MKT309 Marketing Engineering

MKTT313 Digital Product Management

MKT314 Search Marketing

QBM201 Advanced Business Statistics

Graduation Project

All students are required to complete a graduation project in their related fields under supervision.

5 Compulsory MPU Subjects

MPU1 (to do 2 subjects)

MPU3113 Hubungan Etnik (Malaysian students)

MPU3123 Tamadun Islam dan Tamadun Asia (Malaysian students)

MPU3143 Bahasa Melayu Komunikasi 2 (International students)

MPU3173 Pengajian Malaysia 3 (International students)

MPU2 (choose 1)

MPU3213 Bahasa Kebangsaan A*

MPU3233 Leadership in Business *for Malaysian students without a credit in SPM Bahasa Melayu

MPU3243 Personal Branding and Career Management

MPU3 (choose 1)

MPU3313 Comparative Ethics for Malaysia

MPU3323 Malaysian Constitution

MPU3333 Malaysian Digital Transformation

MPU3343 Career Pathways in the field of Behavioral Sciences in Malaysia

MPU3353 Personal Financial Planning in Malaysia

MPU3373 Goods & Services Tax in Malaysia

MPU4 (choose 1)

MPU3412 Co-curriculum – Sport 2

MPU3422 Co-curriculum – Community Service 2

MPU3432 Co-curriculum – Event Management 2




Most subjects follow the assessment pattern below:

Continuous assessment – 40%

Final examination – 60%

Total – 100%

Entry Requirements

Any one of the following:

  • HELP Foundation in Arts / Foundation in ScienceMinimum CGPA score of 2.0 out of 4.0
  • HELP Diploma in BusinessMinimum CGPA score of 2.0 out of 4.0
  • STPM2 C's
  • A-Level2 passes
  • Senior Middle 3 (UEC)5 B's including Mathematics and English
  • CPU5 passes with a minimum average of 50%
  • Australian Matriculation ProgrammesUniversity Aggregate of 50% or ATAR score of at least 50 for various programmes
  • Equivalent qualification
***The stated qualifications need to be supported with a pass in Mathematics, English, Sejarah and Bahasa Melayu at SPM level
Intake Months

January, March*, May, August, October*

* This intake is only applicable for those entering the programme without being granted any exemption.

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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