Entrepreneurship is an important area of study as it is often associated with innovation and is the driver of economic success. The Bachelor of Arts (Hons) in Business and Entrepreneurship Development provide students with a good foundation in traditional management such as accounting, finance and human resource management. As well as subjects that focus on entrepreneurship, product development, small business development, negotiation, advertising and leadership. Students will be trained to develop a comprehensive business plan with well-constructed financial and marketing components.

Key Subjects

• Basic Academic Reading & Writing
• Contemporary Business
• Mathematics for Business
• Introduction to Financial Accounting
• Statistics for Business
• Management Theories & Practices
• Organisational Behaviour
• Microeconomics & Macroeconomics
• Advanced Business Communications Skills
• Partnership & Company Law
• Marketing Management
• Fundamentals of Financial Management
• Intermediate Academic Reading & Writing
• Human Resources Management
• Sales Management
• Production & Operation Management
• PC Competency
• Entrepreneurship
• Effective Communication Skills
• Business Ethics
• International Business
• Advanced Academic Reading & Writing
• Introduction to E-Business
• Strategic Management
• Corporate Entrepreneurship
• Customer Relationship Management
• Marketing for Entrepreneurs &
• Small Business
• Technical Writing
• New Product Development &
• Brand Management
• Integrated Marketing & Communications
• Managing Creativity & Innovation for Business
• Supply Chain Management & Purchasing
• Business Research Methodology
• Leadership & Team Dynamics
• Business Plan Project
• Creative Problem Solving
• Bina Insan/Diri (Fieldwork)
• Practicum

STPM (2 principal passes) or Diploma or A-Level
MUET (Band 1) with PNGK 2.0
Other equivalent qualifications recognized by Government of Malaysia

Understanding the business aspect is just one part of running a business. An entrepreneur must also have a product or service that he or she believes in. Those starting a business must be able to accept the high risk/high reward environment of entrepreneurship. Even if one decides not to venture out, the Entrepreneurial Studies will build a solid foundation to begin a career in a variety of business areas such as management, marketing, advertising and sales.