Bachelor of Marketing (Hons.)
Offered by: Multimedia University (MMU)
Exam Body | Internal Degree, Malaysia |
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Course Duration | 3 Years |
Part Time/Full Time | Full Time |
Fees | 52000/Course |
Campus | Cyberjaya |
Faculty | Faculty of Management (FOM) |
Conducted entirely in Malaysia | Yes |
Level of Study | Bachelor's Degree Level |
Field of Study | Marketing & Sales |
Course Description | The three-year BBA programme majoring in Marketing with Multimedia is an interrelated course that uses the knowledge in business marketing for the purpose of developing the multimedia industry. Students are nurtured with in-depth understanding of the concept of marketing and marketing communication, while supplemented with the fundamentals in multimedia and ICT. The three-year programme will imbue students with leadership values and an understanding of the fundamentals of marketing in the digital age, as well as the application of multimedia and ICT for marketing and communication for various business organisations. |
Curriculum | Year 1
Year 2
Year 3
Elective Modules
University Subjects
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Entry Requirements |
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All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.
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