Bachelor of Business Administration (Hons.) Marketing Management
Offered by: Multimedia University (MMU), Melaka Campus
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|Exam Body||Internal Degree, Malaysia|
|Course Duration||3 Yrs|
|Part Time/Full Time||Full Time|
|Faculty||Faculty of Business (FOB)|
|Conducted entirely in Malaysia||Yes|
|Level of Study||Bachelor's Degree Level|
|Field of Study||Marketing & Sales|
This three-year programme nurtures students with an in-depth understanding of the concept of marketing management and communication. Special focus is given on international marketing, specifically objectives and resources of an organisation on global environmental opportunities and needs. Students will be taught how to interpret extensive market and operational information, develop an intuitive sense of customer and competitor motivations, and apply creativity in framing strategic marketing initiatives in light of implementation considerations and financial targets. Soft skills such as strategic thinking, public speaking and analytical thinking are covered.
TWO (2) subjects should be taken from the following:
All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.