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Bachelor of Arts (Hons) Digital Media Design (3+0)

Offered by: The One Academy of Communication Design
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Exam BodyUniversity of Hertfordshire
Course Duration4 Yrs
Part Time/Full TimeFull Time
FeesRefer to College
Fees (International Student)Refer to College
CampusSunway Campus
FacultyDigital Media Design
Conducted entirely in MalaysiaYes
Awarding CountryUnited Kingdom
Level of StudyBachelor's Degree Level
Field of StudyAudio-visual Techniques & Media Production
Study Abroad Pathway

Affiliated Universities

Course Description

Digital Media Design explores the digital domain, including multimedia platforms, mobile devices, augmented & virtual realities, and establishes a rich, hybrid area of study for the 21st century. By using practice-based approaches and theory-led methodologies through subjects such as web-based content, social media systems and interactive installations, the programme aims to provide the student with the necessary knowledge and skills to become part of the digital revolution..

Curriculum

Year One (Level 4) 

During the first year, students concentrate on building their core skill set which includes graphic design, web design, video & sound editing, image manipulation and basic photography skills. At the same time, aided by research literature and ideation sessions, they are introduced to concepts such as visual communication, ubiquitous design and user experience.

Semester 1 & 2
Design & Creative Practices 1   (45 Credits)
Introduces imaginative responses and creative inventiveness in making images, sounds, video and interactive media to effectively communicate ideas, facts and feelings. Lectures, demonstrations and structured workshops give the students initial knowledge, good working practices and skills. They will learn about methodologies in research, project management and reflection/evaluation.
 
Design & Creative Practices 2   (45 Credits)
Further encourages imaginative responses and creative inventiveness in making images, sounds, video and interactive media to effectively communicate ideas, facts and feelings. Lectures, demonstrations and structured workshops give the students initial knowledge, good working practices and skills. They will learn more intensively about methodologies in research, project management and reflection/evaluation.
 
Media in Mind: Histories, Theories, Contexts (C&CS)   (30 Credits)
Extends knowledge and understanding of the role of interactive media as a fundamental aspect of contemporary society and culture through exploration of the human subject, mapping of media histories, traditions and processes, and examination of the forces that drive technological development. Informed and systematic approaches to analytical thinking, and ability to communicate critical responses clearly will be developed.
 
For Local Student:
Hubungan Etnik (Compulsory)     |     Tamandun Islam & Tamadun Asia (Compulsory)
 
For International Student:
Bahasa Melayu Komunikasi II (Compulsory)     |      Malaysian Studies (Compulsory)

 

Year Two (Level 5)

In the second year, students delve deeper into web-based content, and learn how to create mobile applications, interactive digital comics, video game prototypes and physical interfaces. The year culminates with a multi-disciplinary exhibition, where the Digital Media Design students lead a collaborative project, which includes students from other disciplines across the School of Creative Arts such as Graphic Design and Interior Architecture and Design or an external institution.

Semester 1 & 2
Teamwork Practices   (30 Credits)
Students develop the understanding of leadership and membership roles, interpersonal dynamics and shared objectives as digital media artefacts are usually borne out of effective teamwork abilities and skills.
 
Independent Project   (30 Credits)
This module allows students to propose a project (planning, content, contexts) and produce (managing and documenting process) a high quality outcome.
 
Mobile & Web Application Design   (15 Credits)
Emphasis on User Experience (UX) design and commercial practices in planning, designing and implementing products for mobile and web applications.
 
Storytelling & Gaming   (15 Credits)
Practical creative work and discussion engage students with contemporary ideas about the interrelationship between narrative and play in games & interactive media while promoting critical thinking.
 
Connections & Perspectives I : Exploring Creative Media and Digital Cultures   (15 Credits)
Further develops knowledge and critical understanding of current uses of interactive and related media forms and the context in which they operate in.
 
Connections & Perspectives II : Exploring Creative Media and Digital Cultures   (15 Credits)
Students will be supported by new critical, theoretical and contextual ideas while exploring a technologically mediated society and identify their own areas of critical interest for their essay and studio practice.
 
For Local Student:
Bahasa Kebangsaan (Compulsory)     |     Business & Marketing (Compulsory)
 
For International Student:
Business & Marketing (Compulsory)

 

Year Three (Level 6)

In the final year, students propose, manage and realise a substantial media project, alongside the production of a report in a subject of their choosing. Students examine and produce work for the multiple types of digital media platforms now available. Their studies will also prepare them for employment through professional development planning, sector analysis, portfolio development, networking and career advice.

Semester 1 & 2
Degree Project   (60 Credits)
This two-phase module will first involve developing an idea for degree project into a fully documented proposal, and second-carrying out the process of producing the project. In planning, aspects of content, branding and contexts will be investigated for the proposal. Industrial practices such as fund seeking, internal commisioning or call for participation will be instilled. In production, artefact(s) are produced, project is managed and creative processes are documented. Promotional materials for communication are also required.
 
Dissertation (C&CS)   (30 Credits)
This module helps students develop a distinct academic enquiry related to their interests within the field of media practices. It emphasises independent learning and student’s assured ‘ownership’ and communication of subject knowledge, critical ideas and theoretical approaches related to a negotiated, self-defined practice, professional confidence and employability.
 
Professional Practices   (30 Credits)
Through collective enquiry activities and individual studies, students are provided appropriate tools and methodologies to prepare for and to find employment as well as dealing with legal, ethical and economic frameworks of professional practice and employment. In collective enquiry, students work together in investigations into topics such as media industries and their economic roles. In individual studies, they engage with employability developments such as CV preparations, job searching and networking.
 
For Local Student:
Culture & Humanities (Compulsory)     |     Community Service (Compulsory)
 
For International Student:
Culture & Humanities (Compulsory)

 

Internship (Workplace Experience)

Placements are valuable means of establishing industrial contacts and gaining an insight into the commercial reality of a chosen discipline. We have a long history of students working with industry to supplement the taught university curriculum with real-life on-the-job experience. Students will carry out a mandatory 12-week period of work placement with the creative industry within the digital media realm for on-the-job training & development after completion of studies in Year 3 (Level 6).

Entry Requirements

Pass in SPM with minimum 5 credits including a pass in English, Bahasa Melayu & History

 

English Requirements By University of Hertfordshire (any one of the below)

IELTS : Band 6

SPM (GCE O-Level English 1119) : Grade C or Higher

GCSE/IGCSE : Grade C or Higher

MUET: Band 3

Intake Months

May

Career Prospects

After graduating, students may begin work in one of the following:

  • Interactive Agencies/Studios
  • Advertising Agencies
  • Web Companies
  • Application Development Companies
  • Mobile Content Development Companies
  • Game Companies
  • Multimedia Design Studios
  • Corporate In-house Studios
  • Universities/ Education Institutes
  • Your Own Studio

Students may pursue a career as a/an:

  • Digital/Interactive Designer
  • Web Designer
  • Multimedia Designer
  • User Interface Designer/ UI Designer
  • Digital/Interactive Art Director
  • User Experience Designer (UX Designer)
  • Information Architect
  • Game Designer
  • Digital/ Interactive Creative Director
  • Digital/ Interactive Producer
  • Digital/ Interactive Project Manager
  • Educator

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.


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