The objectives of this programme are to produce graduates who can master the elements of digital media technology especially using web and multimedia as well as mobile technology as its main platforms and have the skills that needed to serve the society and the nation; to provide professional manpower in digital media technology who can work creatively, think critically and be able to transit their skills into diversified domains; and to produce graduates who have high quality of knowledge on design, development and management of digital media.

There are lots of opportunity for digital media to be utilised in learning, education and entertainment industry, especially in producing content in the digital world. The Creative Industry Outlook (2011 – 2014) study done by PriceWater Cooper House has proven that the industry value for Creative Multimedia amounts up to RM4.2 trillion. These revenue are brought in from 4 major industries which are Feature Films (RM288 billion), Animated Content (RM270 billion), Video Games (RM192 billion) and also Mobile Application (RM88.5 billion). This significant number shows the critical role played by the Creative Industry in contribution to the country’s economy. Thus, the offering by Bachelor of Digital Media Design (Hons) by Open University Malaysia is time and right move and in line with the CREATIVE LIFELONG LEARNING PROGRAMME (CILL) by MDeC. Open University Malaysia distinguishes itself by offering a unique package to suit working adults through the flexible entry mode and blended mode of learning supported by diverse

Normal Entry

i. Recognised Matriculation or Foundation with CGPA 2.0; OR

ii. Pass Sijil Tinggi Persekolahan Malaysia (STPM) with 2 full passes or equivalent with minimum CGPA of 2.0; OR

iii. Recognised Creative Multimedia Diploma or equivalent with a minimum CGPA of 2.5. (Candidates with CGPA between 2.00 and 2.50 may be admitted, subject to an internal assessment process);

APEL entry

• Malaysian; and

• Candidate must be 21 years old and above in the year of application being made; and

• Have previous working experience/learning relevant to the field applied; and

• Pass APEL Assessment for Bachelor Degree (conducted by OUM).

English language competency requirements for international students: Minimum IELTS 5.5 or equivalent

January, May, September