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Master of Business Administration (Marketing) (Dual Award)

Offered by: SEGi University & Colleges
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Exam BodySEGi University and University of Central Lancashire, UK
Course Duration1 Year
Part Time/Full TimeFull Time
FeesRefer to the Univ.
Fees (International Student)Refer to the Univ.
CampusSEGi University Kota Damansara
FacultyPostgraduate Studies
Conducted entirely in MalaysiaYes
Awarding CountryUnited Kingdom
Level of StudyMasters Degree Level
Field of StudyBusiness Management & Administration
Course Description

The Master of Business Administration in Marketing will focus on business and organisations within the context of marketing, examining how marketing can help develop a competitive edge for a company in today’s challenging environment. Students will be exposed to the future of marketing in terms of trends and modern practices that affect the competitiveness of organisation.

This programme aims to introduce innovative business understanding that integrates cutting-edge research and practice across all key business areas to cater and adapt to the ever-competitive industry.

It also enables students to develop key leadership skills such as communications, team working, and problem-solving. The Master of Business Administration in Marketing is grounded in principles that underpin businesses today and will equip students with a fresh strategic approach to the issues managers encounter.

Curriculum
Year 1 Elective Modules
  • Operations and Quality Management
  • Strategic Management
  • Research Methodology
  • Marketing Management
  • Organisational Behaviour
  • Product & Brand Management
  • Consumer Behaviour
  • Master’s Thesis
  • International Marketing
  • Elective I
  • Elective II
  • Economics for Managers
  • Managing the International Economy
  • Sales and Distribution Management**
  • Laws and Ethics in Business Environment **

**Single Award only

Entry Requirements
  • Bachelor’s Degree – with min. CGPA of 2.5
  • IELTS 6.0

All applications will be individually assessed.

Career Prospects

Marketing and Sales Manager, Market Research Analyst, Media Planner, Product Manager, Advertisement Manager.

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.


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