Master of Business Administration (Marketing) (Dual Award)
Offered by: SEGi University & Colleges
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|Exam Body||SEGi University and University of Central Lancashire, UK|
|Course Duration||1 Year|
|Part Time/Full Time||Full Time|
|Fees||Refer to the Univ.|
|Fees (International Student)||Refer to the Univ.|
|Campus||SEGi University Kota Damansara|
|Conducted entirely in Malaysia||Yes|
|Awarding Country||United Kingdom|
|Level of Study||Masters Degree Level|
|Field of Study||Business Management & Administration|
The Master of Business Administration in Marketing will focus on business and organisations within the context of marketing, examining how marketing can help develop a competitive edge for a company in today’s challenging environment. Students will be exposed to the future of marketing in terms of trends and modern practices that affect the competitiveness of organisation.
This programme aims to introduce innovative business understanding that integrates cutting-edge research and practice across all key business areas to cater and adapt to the ever-competitive industry.
It also enables students to develop key leadership skills such as communications, team working, and problem-solving. The Master of Business Administration in Marketing is grounded in principles that underpin businesses today and will equip students with a fresh strategic approach to the issues managers encounter.
**Single Award only
All applications will be individually assessed.
Marketing and Sales Manager, Market Research Analyst, Media Planner, Product Manager, Advertisement Manager.
All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.