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Bachelor of Arts (Hons) in English and Public Relations (Double Degree)

Offered by: SEGi University & Colleges
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Exam BodySEGi University and University of Central Lancashire, UK
Course Duration3 Yrs
Part Time/Full TimeFull Time
FeesRefer to the Univ.
Fees (International Student)Refer to the Univ.
CampusSEGi University Kota Damansara
FacultyEnglish & PR
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyLanguages (National language & other languages)
Course Description

The programme is a double major degree with a dual award from SEGi and the University of Central Lancashire that aims to produce quality public relations practitioners with a sound command of the English language for government, corporate, and non-profit organisations. In the English major, students analyse the use of the English language in literary texts and the inter-relationships of language and society. The Public Relations major arms students with knowledge of strategies and practices of successful public relations campaigns, and provides them with opportunities to use their knowledge of the literary and linguistics features of the English language to craft a range of public relations speeches and writings.

Curriculum
Year 1 Year 2 Year 3
  • Introduction to Communication Theory
  • English for Business Correspondence
  • English Grammar
  • Academic English
  • Public Speaking
  • Introduction to Mass Communication
  • Introduction to Linguistics
  • Introduction to Literature
  • General Psychology
  • Principles of Public Relations
  • English Phonetics and Phonology
  • Sociolinguistics
  • Strategies and Practices in Public Relations
  • Event Management
  • Introduction to Drama
  • Business Ethics
  • Law and Ethics in Mass Communication
  • Creative Writing
  • Crisis Management
  • Quantitative and Statistical Methods
  • Entrepreneurship
  • Environmental Management and Technology
  • Desktop Publishing
  • Research Methods
  • Public Relations and Media Writing
  • Media Relations and Publicity
  • Public Opinion and Propaganda
  • American and European Literature
  • Research Project
  • Internship

Matapelajaran Umum (MPU)

  • Hubungan Etnik/BM Komunikasi
  • Tamadun Islam & Asia/Malaysian Studies
  • Effective Listening/Bahasa Kebangsaan A
  • Personal Health Management
  • Kokurikulum
Entry Requirements
  • A pass in STPM or its equivalent, with a minimum of Grade C (GPA 2.00) in any two subjects and a credit in English at SPM or its equivalent; OR
  • Unified Examination Certificate (UEC) with at least 5Bs
  • A Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent; OR
  • A Diploma in Media and Communication or its equivalent; OR
  • Matriculation/Foundation or its equivalent, with a minimum CGPA of 2.00 and credit in English at SPM or its equivalent.
  • For International students, Test of English as a Foreign Language (TOEFL) score of 500 OR International English Language Testing System (IELTS) score of 6.0 OR its equivalent is needed.
Career Prospects

Press Agents, Publicity and Media Relations Managers, Crisis Managers, Customer Relations Manager, Public Affairs Manager, Events Manager and many more in the government, media and corporate sectors, banks, investment houses, finance institutions, insurance companies, travel agencies, hotels, legal firms, and consultancies.

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.


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