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Bachelor of Mass Communication (Hons) (Public Relations & Marketing)

Offered by: Taylor's University
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Exam BodyDual Award by Taylor's University & University of the West of England, UK
Course Duration3 Yrs
Part Time/Full TimeFull Time
Fees93,000 / course
Fees (International Student)USD 31,420 / course
FacultyFaculty of Arts & Social Sciences: School of Media and Communication
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyCommunication & Broadcasting
Course Description

This programme prepares students with the essential knowledge and skills in both public relations and marketing.

Students will be exposed to skills and knowledge that prepare them to become strategic public relations practitioners with a marketing mindset.

Through this programme, students will be able to effectively conceptualise and strategise a corporate communication plan for the benefit of the organisation’s business development and also to engage in problem analysis, strategic planning, message development and tactical solutions for the organisation.

Curriculum
PROGRAMME STRUCTURE

 

YEAR 1
Semester 1
  • Introduction to Mass Communication
  • Visual Communication
  • Critical & Creative Thinking
  • Communication Theory
  • MPU (U1A)*
Semester 2
  • Innovative Media
  • Media Writing
  • Intercultural Communication
  • Communication Research Fundamentals
  • MPU (U1B)*
Short Semester
  • Elective I
  • MPU (U2)*
  • MPU (U3)*

 

YEAR 2
Semester 3
  • Publicity & Media Relations
  • Public Relations Principles
  • Promotional Writing
  • Principles of Marketing
  • Introduction to Management
Semester 4
  • Interactive Media
  • E-Marketing
  • Consumer Behavior
  • Crisis Management
  • Promotional Management
Short Semester
  • Brand Management
  • Elective II
  • MPU (U4)*

 

YEAR 3
Semester 5
  • Media Law & Ethics
  • Public Relations Consultancy
  • Issues in Marketing
  • Relationship Marketing
  • Professional Media Workshop
Semester 6
Internship

 

Electives
Short Semester (Elective I)
  • Performing Arts
  • Illustration & Visual Narrative
Short Semester (Elective II)
  • Entrepreneurship
  • Photography
  • Film Studies
  • Mobile Applications Development
Elective:
Students are required to choose any 2 Electives according to the modules offered in that particular semester.

 

NOTE:
* The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide.

 

Entry RequirementsSTPM/A Levels/Equivalent
Career Prospects
  • Brand Manager
  • Campaign Director
  • Corporate Affairs Manager
  • Corporate Communication Manager
  • Foreign Affairs Officer
  • Market Researcher
  • Public Relations & Marketing Consultant
  • Public Relations Consultant
  • Publicist
  • Strategy Planning Manager

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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