The programme provides student with a framework for understanding and appreciating the concepts, theories and applications of media and creativity with a specific focus on media industry. Key research, communication, production, and media-handling skills are taugth to enable students to handle challenging real-world projects from communication to delivery and subsequent evaluation.

While the core of the programme focuses on providing a strong theoretical foundation, practical skill and competence, the importance of professionalism, ethical values and responsibilities towards the industry, are also addressed throughout the programme at all stages.

The programme would be an important contribution to society as it trains a whole new generation of creative individuals who are versatile and thus able to work within the various existing and emerging creative industries in Malaysia.  

(1)  A Master’s Degree from UTAR and shows evidence of adequate related research or work experience to satisfaction of Senate; or

(2) A Master’s Degree of another university or equivalent qualification from an institution as approved by Senate and shows evidence of adequate related research or work experience to satisfaction of Senate; or

(3)  A Bachelor’s degree from UTAR with First Class Honours or with a minimum CGPA of 3.67 and show evidence of related research aptitude to the satisfaction of the Senate; or

(4) A Bachelor’s degree of another university or equivalent qualification from an institution with First Class Honours or with a minimum CGPA of 3.67 as approved by the Senate and shows evidence of related research aptitude to the satisfaction of the Senate; or    

(5) Any other qualifications equivalent to (1), (2) ,(3) or (4) as approved by the Senate. 

Throughout the year

• Producer
• Screen/Scriptwriter
• Advertising Executive
• Broadcast/Print Journalist
• Copywriter
• Multimedia Content Developer